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RanaSeltzer - La Rana Dorada
PROJECT TYPE
Packaging & product development
YEAR
2022
LOCATION
Panama City, Panama
In 2022, La Rana Dorada took a bold step into the world of hard seltzers, and I had the pleasure of designing the packaging for this exciting new product. The goal was to create a fresh, vibrant look that resonated with the local audience while staying true to the brand’s fun and dynamic identity.
The design features cool, energetic colors that instantly transport you to a tropical mindset. With every sip of La Rana Dorada’s hard seltzer, the packaging promises an endless vacation vibe—carefree, refreshing, and full of life. This project was all about capturing the essence of paradise in a can.
