C.W. TRADING CO

For CW Trading Co., I led the creative direction and visual execution of their Instagram presence, building a cohesive brand system rooted in American heritage, craftsmanship, and authenticity.

I developed on-brand content that balances product storytelling with lifestyle and brand identity, translating CW Trading’s leather goods into a strong, recognizable visual language. This included post design, iconography, typography exploration, and visual assets inspired by vintage American badges, screen-print textures, and handcrafted aesthetics.

The goal was to elevate the brand’s digital presence while maintaining its rugged, timeless character—creating content that feels premium, trustworthy, and true to the brand’s roots.